{"id":48592,"date":"2025-06-09T19:36:04","date_gmt":"2025-06-09T19:36:04","guid":{"rendered":"https:\/\/hosthelp.net\/blog\/?p=48592"},"modified":"2025-06-09T19:36:06","modified_gmt":"2025-06-09T19:36:06","slug":"seo-2025-google-trust","status":"publish","type":"post","link":"https:\/\/hosthelp.net\/blog\/2025\/06\/09\/seo-2025-google-trust\/","title":{"rendered":"SEO 2025: 6 Powerful Moves to Make Google Trust You Again"},"content":{"rendered":"\n
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SEO 2025 what\u2019s the Future ? Here\u2019s My Take<\/strong><\/h1>\n\n\n\n

Google I\/O 2025.<\/strong> Google announces that AI Mode<\/em> is live in the United States.<\/p>\n\n\n\n

And panic spreads across the SEO community. SEO 2025: What Should You Do?<\/p>\n\n\n\n

Of course, we knew this moment would come\u2026 the only question was \u201cwhen?\u201d<\/p>\n\n\n\n

It\u2019s a common feeling that things are moving too quickly.<\/p>\n\n\n\n

Let\u2019s start with one assumption: in a way, Google was forced<\/em> to take this step.<\/p>\n\n\n\n

Many have cited competition or pressure from shareholders as the driving force behind AI Mode.<\/p>\n\n\n\n

But in my view, there\u2019s another reason \u2014 a product-based<\/em> one \u2014 that brought us here.<\/p>\n\n\n\n

Let\u2019s go back to the beginning\u2026<\/p>\n\n\n\n

TikTok has been favoured over Google as a search engine by younger audiences for years.<\/p>\n\n\n\n

ChatGPT is growing month after month.<\/p>\n\n\n\n

And from the tests Google has run over the years with AI Overviews, <\/a>it\u2019s clear a large number of users appreciated the feature.<\/p>\n\n\n\n

So the question I ask is: how did we end up here?<\/p>\n\n\n\n

SEO 2025: How We Got Here<\/strong><\/h2>\n\n\n\n

I believe it all stems from Google\u2019s ranking factors and the behaviour of SEOs, online publishers, and affiliate marketers.<\/p>\n\n\n\n

Google has always insisted that \u201ccontent is king\u201d<\/em>, that focusing on quality content is what truly matters.<\/p>\n\n\n\n

But soon enough, SEOs, publishers, and affiliate marketers realised that you could \u201cgame the system\u201d and reach the top of Google through all sorts of \u201ctricks\u201d and \u201csystems.\u201d<\/p>\n\n\n\n

Even now, for SEO 2025, not much has changed.<\/p>\n\n\n\n

In many informational SERPs, it\u2019s still either major brands or \u201cmanipulated\u201d content at the top.<\/p>\n\n\n\n

The Broken Trust Behind SEO 2025<\/strong><\/h2>\n\n\n\n

The problem is, much of the content about products and services we find on Google isn\u2019t genuine.<\/p>\n\n\n\n

It\u2019s content written to sell affiliate products and services.<\/p>\n\n\n\n

Today, Google is often useless if you\u2019re looking for the truly best product or the one with the best value for money \u2014 because you\u2019ll mostly find content created to push the products with the highest commission on leads and sales.<\/p>\n\n\n\n

To top it off, the greed of certain online publishers, who for years have pumped out millions of low-quality pieces, clickbait, and outright misinformation just to get more views from Google Search, Google News, and Discover, has eroded users\u2019 trust in the platform.<\/p>\n\n\n\n

In the end, Google \u2014 which failed<\/em> to build a system that truly rewarded the best content \u2014 decided to cut the Gordian knot and\u2026<\/p>\n\n\n\n

\u2026 \u201csolve\u201d the issue in the most profitable sectors by doing something very simple: putting the TOP brands<\/em> at the top.<\/p>\n\n\n\n

Those who, due to their brand, legal safeguards or ad budgets, at least offer more guarantees than your average affiliate blog.<\/p>\n\n\n\n

Let\u2019s be clear: much of the responsibility lies with Google.<\/p>\n\n\n\n

And in a way, they\u2019re now \u201cfixing\u201d the problem \u2014 in their own way.<\/p>\n\n\n\n

What Web Publishers Are Worth in SEO 2025<\/strong><\/h2>\n\n\n\n

Let\u2019s think about this: what value do we web publishers hold for Google?<\/p>\n\n\n\n

If you run an affiliate blog, what value do you provide Google? In my opinion: ZERO<\/strong>.<\/p>\n\n\n\n

You don\u2019t run a real business, you don\u2019t sell products or services, and you often write biased, second-hand reviews for your own commercial gain.<\/p>\n\n\n\n

To Google, you hold no economic or content value.<\/p>\n\n\n\n

You\u2019re an arbitrageur \u2014 and arbitrage, like it or not, is like a candle that\u2019s nearly burnt out.<\/p>\n\n\n\n

SEO 2025: The Hierarchy of Who Survives<\/strong><\/h2>\n\n\n\n

What if you\u2019re an online publisher?<\/p>\n\n\n\n

You might have a company, a newsroom, and so on.<\/p>\n\n\n\n

Compared to affiliate marketers, you hold some<\/em> value.<\/p>\n\n\n\n

But let\u2019s be honest: it\u2019s low.<\/p>\n\n\n\n

You\u2019re not selling products or services. In most cases, you\u2019re not using Google Ads.<\/p>\n\n\n\n

You sell news \u2014 something second-hand, a commodity.<\/p>\n\n\n\n

Unless you’re a major, unique publication, in Google’s eyes you\u2019re worth next to nothing.<\/p>\n\n\n\n

That\u2019s the harsh truth.<\/p>\n\n\n\n

Now, if you have a site where you sell products or services?<\/p>\n\n\n\n

That\u2019s where things change \u2014 now you start to become interesting for Google<\/strong>.<\/p>\n\n\n\n

You might become a potential Google Ads client.<\/p>\n\n\n\n

You\u2019re a \u201creal\u201d company, a tangible business with its own identity.<\/p>\n\n\n\n

You\u2019re less at risk than those who rely on content alone \u2014 but that doesn\u2019t mean you\u2019re safe. Far from it.<\/p>\n\n\n\n

You simply have more time to adapt, more leeway.<\/p>\n\n\n\n

The Real SEO 2025 Risk: Affiliates and Publishers<\/strong><\/h2>\n\n\n\n

So, those who are most at risk right now are affiliate marketers and online publishers.<\/p>\n\n\n\n

A recent study by Backlinko <\/a>shows how click-through rates vary drastically based on ranking position.<\/p>\n\n\n\n

Affiliate marketers on Google are either dead or dying. But they have one advantage over publishers: lower overheads and fewer constraints<\/strong>.<\/p>\n\n\n\n

If they lose traffic, they can still promote offers organically on social media, YouTube, email, or via Facebook and Google Ads\u2026<\/p>\n\n\n\n

Affiliate marketing on Google may be dead or dying, but elsewhere? It\u2019s still very much alive.<\/p>\n\n\n\n

For online publishers, unfortunately, it\u2019s more complicated.<\/p>\n\n\n\n

They don\u2019t have the same flexibility. Their core business (news and content) is only sustainable at certain traffic levels\u2026<\/p>\n\n\n\n

Sure, editorial sites can explore alternative monetisation routes \u2014 but advertising is still queen for most. And the largest slice of the cake.<\/p>\n\n\n\n

Most of them can\u2019t just say: \u201cTo hell with Google, let\u2019s move to YouTube and Instagram!\u201d \u2014 for a range of reasons.<\/p>\n\n\n\n

Which is why today, publishers \/ news sites \/ bloggers are the most impacted and at risk<\/strong>.<\/p>\n\n\n\n

SEO 2025: The End of a Golden Bubble<\/strong><\/h2>\n\n\n\n

Because, again, at their core, their business model didn\u2019t really exist<\/strong>.<\/p>\n\n\n\n

A real business, a true brand or personal brand, has intrinsic value<\/strong> that transcends the platform it uses.<\/p>\n\n\n\n

If the drop in traffic from a single channel can kill your business \u2014 then you didn\u2019t have a real business in the first place.<\/p>\n\n\n\n

So this AI revolution, in my view, is simply the end of a dream<\/strong> \u2014 a collective intoxication, where for 20 years SEOs, affiliate marketers, publishers and bloggers had it \u201ctoo easy\u201d and lived in a golden bubble compared to the rest of the world.<\/p>\n\n\n\n

Now the bubble has burst, and we all have to step outside. Into the real world. To breathe.<\/p>\n\n\n\n

Is SEO Dead in 2025? Let\u2019s Be Honest<\/strong><\/h2>\n\n\n\n

And those gloomy SEOs shouting \u201cSEO in 205 is dead\u201d…<\/p>\n\n\n\n

Honestly, it makes me laugh to read those proclamations \u2014 even after Google\u2019s AI Mode announcement.<\/p>\n\n\n\n

Do you really<\/em> think AI Mode, ChatGPT and the like will only or mainly affect SEO ?<\/p>\n\n\n\n

No profession is completely safe today.<\/strong><\/p>\n\n\n\n

Especially digital ones!<\/p>\n\n\n\n

Web writer? Among the most affected.<\/p>\n\n\n\n

Web developer? Need I say more?<\/p>\n\n\n\n

Web designer? Same story.<\/p>\n\n\n\n

Web Ads Consultant? Google and Facebook would rather deal directly with clients and cut you out.<\/p>\n\n\n\n

E-commerce manager? Also under scrutiny by Big G and Facebook.<\/p>\n\n\n\n

I could go on for hours\u2026<\/p>\n\n\n\n

Why SEO 2025 Still Has a Future \u2014 for the Best<\/strong><\/h2>\n\n\n\n

And paradoxically, true SEO<\/strong> is actually one of the professions that can ride this wave best.<\/p>\n\n\n\n

A skilled senior SEO already has excellent foundational skills to use generative AI for content, workflows, traffic generation, mentions, and so on.<\/p>\n\n\n\n

And they can work on search platforms beyond Google (YouTube, Pinterest, etc.).<\/p>\n\n\n\n

A capable SEO will always be needed \u2014 to get into AI Mode, AI Overviews, Gemini, ChatGPT, and more.<\/p>\n\n\n\n

And they\u2019ll do it better than anyone else<\/strong>.<\/p>\n\n\n\n

They\u2019ll remain essential \u2014 as long as<\/strong> they have enough digital marketing skills to support businesses (or their own projects) in improving customer acquisition, brand building, reputation, and customer support.<\/p>\n\n\n\n

But let\u2019s face it \u2014 very likely\u2026<\/p>\n\n\n\n

\u2026within a year or two, fewer SEOs will be needed<\/strong>.<\/p>\n\n\n\n

The market will demand fewer SEOs.<\/p>\n\n\n\n

Only the most skilled, resilient, curious, and hard-working will remain.<\/p>\n\n\n\n

The others will be forced to switch careers.<\/p>\n\n\n\n

Those who want to stay in the industry will need a \u201cpower-up\u201d in skills.<\/p>\n\n\n\n

The SEO Specialist will become a true \u201chigh-level\u201d profession \u2014 for the few.<\/p>\n\n\n\n

SEO 2025 and the AI Overview Paradox<\/strong><\/h2>\n\n\n\n

The SEO issue few are talking about\u2026<\/strong><\/p>\n\n\n\n

I\u2019ve done some analysis, and the projects that are dominating AI Overviews are those with solid historical SEO.<\/p>\n\n\n\n

In short, I\u2019m seeing this pattern:<\/p>\n\n\n\n

Great historical SEO performance \u2192 Most linked resource in AI Overviews<\/strong><\/p>\n\n\n\n

And even with that visibility, traffic may be lower than before<\/strong>.<\/p>\n\n\n\n

Imagine this: Google now chooses one, two, maybe three<\/em> trusted sources \u2014 and cites only those.<\/p>\n\n\n\n

In the same space where before 7 or 8 sources were shown, now there are just 2 or 3!<\/p>\n\n\n\n

Unless Google reverses course and chooses to distribute visibility and traffic more broadly, this is a major issue<\/strong>.<\/p>\n\n\n\n

Because achieving those results takes sweat and toil<\/strong>.<\/p>\n\n\n\n

Months or even years of work.<\/p>\n\n\n\n

There are no tricks, no shortcuts. You can\u2019t do it with \u201ccheap SEO\u201d or without clients who are ready to fight alongside you.<\/p>\n\n\n\n

What to Do Now: Turn SEO 2025 Into an Opportunity<\/strong><\/h2>\n\n\n\n

So what now?<\/p>\n\n\n\n

Now it\u2019s the time for those who see challenges for what they really are: opportunities.<\/strong><\/p>\n\n\n\n

For those who have realised that we\u2019ve lived for years in a golden cage \u2014 dominated by fluff, arbitrage, and a quantity-over-quality mindset.<\/p>\n\n\n\n

Now the bubble\u2019s burst. We\u2019re back to reality.<\/p>\n\n\n\n

And if you do<\/em> have a real business, the one thing I suggest is:<\/p>\n\n\n\n

Invest in good SEO.<\/strong><\/p>\n\n\n\n

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<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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