{"id":48633,"date":"2025-09-07T19:07:38","date_gmt":"2025-09-07T19:07:38","guid":{"rendered":"https:\/\/hosthelp.net\/blog\/?p=48633"},"modified":"2025-09-07T19:07:39","modified_gmt":"2025-09-07T19:07:39","slug":"meta-updates-autumn-2025","status":"publish","type":"post","link":"https:\/\/hosthelp.net\/blog\/2025\/09\/07\/meta-updates-autumn-2025\/","title":{"rendered":"7 Meta Updates You Need to Know to Kick Off a Great Autumn"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Meta has just announced a series of updates ahead of the Christmas campaigns on<a href=\"https:\/\/hosthelp.net\/blog\/2025\/05\/19\/instagram-impressions-surprising\/\"> Instagram<\/a> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through them in detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre-Christmas Meta Updates<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"266\" src=\"https:\/\/hosthelp.net\/blog\/wp-content\/uploads\/2025\/09\/OIP-3-1.webp\" alt=\"\" class=\"wp-image-48636\" style=\"width:324px;height:auto\" srcset=\"https:\/\/hosthelp.net\/blog\/wp-content\/uploads\/2025\/09\/OIP-3-1.webp 474w, https:\/\/hosthelp.net\/blog\/wp-content\/uploads\/2025\/09\/OIP-3-1-300x168.webp 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Creators &amp; Reels as Sales Allies<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Possibility to combine partnership ads and catalogue ads (with an introductory creator card).<\/li>\n\n\n\n<li>\u201cShow Products\u201d function: automatically transforms a partnership content into a catalogue if it can improve results (+4% CTR, +3% conversions in tests).<\/li>\n\n\n\n<li>Creator testimonials directly visible in ads, with endorsements highlighted as pinned comments.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">New Functions for Reels Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reels automatically converted into shoppable formats linked to the catalogue.<\/li>\n\n\n\n<li>Swipe up on Facebook with more brand information to drive action.<\/li>\n\n\n\n<li>On Instagram Reels, catalogue carousels with videos are arriving: in tests, +7% conversions compared to images alone.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">More Converting Creativity<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible media: assets can adapt to multiple placements (+23% conversions in tests).<\/li>\n\n\n\n<li>Creative insights in Ads Manager to understand what works and what doesn\u2019t (rolling out to all).<\/li>\n\n\n\n<li>Related media: suggestions of existing assets to enrich campaigns (+13% conversions in tests).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Driving Online and Offline Sales<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omnichannel ads: available globally to optimise in-store, online, or app sales (up to -15% cost per purchase, Target recorded +51% ROAS). [currently for large companies with advanced tracking].<\/li>\n\n\n\n<li>Shop ads: expanding to new markets, including Italy. In tests, -6% cost per conversion.<\/li>\n\n\n\n<li>Email sign-up offers: more businesses will be able to collect emails by offering tailored promotions (+4.6x emails collected in tests). Rolling out across more accounts!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Meta: Reposts Arrive on Instagram<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But let\u2019s take a step back \u2014 what are reposts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the possibility of sharing on your own profile content published by others. Until now this was only possible using external apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Are Reposts Important?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When your content is reposted on Meta, it has a big chance of gaining additional visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wondering how to do it?<br>It\u2019s simple: just click the dedicated icon, and you can also add a personal thought.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another very useful update: reposts will have their own dedicated tab, and you\u2019ll be able to remove them at any time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram\u2019s Brand-New Metrics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The question you\u2019ve probably asked yourself most often is: <em>what are the right metrics?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, the answer is: it depends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I know, you expected a straight reply \u2014 but let me explain: it depends on the goal or goals you have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry, I won\u2019t leave you hanging \u2014 here\u2019s a list of the main metrics to monitor, based on the key business objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reel Like Insight<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At what point in the reel people clicked like.<br>As you can imagine, this metric is incredibly useful to understand engagement with your content and what your audience reacts to.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Carousel Like Insight<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another very useful metric, because it tells you on which part of the carousel people hit like. Another key feedback tool for figuring out what works and what doesn\u2019t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Post-Level Demographics<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another important metric, especially for viral reels (and I wish you plenty of those!). It shows whether your content has reached the right demographic target.<br>For example, if your page is aimed at over-50s but your reels are being watched mainly by young people outside your target, then something has gone wrong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top Follower Driver<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Which posts brought in the most followers.<br>A dedicated section will tell you which content to focus on to grow your community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reels: The New Metrics to Know<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another update from Meta, this time on the analytics side, specifically for reels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know if your users watch your reels until the end?<br>Meta is about to deliver, adding new metrics to measure retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shows you the exact moments when you capture or lose your audience\u2019s interest. Soon you\u2019ll find a graph displaying the percentage of viewers who kept watching your reel, moment by moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another useful update: the <em>view rate<\/em> is being replaced by the <em>skip rate<\/em>, which indicates the percentage of people who skipped the reel within the first 3 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your skip rate is high, your hook isn\u2019t engaging; if it\u2019s low, you\u2019ve done a good job.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta Edits<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Meta\u2019s free video <a href=\"https:\/\/creators.facebook.com\/blog\/edits-video-creation-app\/\" target=\"_blank\" rel=\"noopener\">editing app i<\/a>s gaining exciting new features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Fonts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The app now offers an impressive 150 available fonts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Saving Drafts on Instagram<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At last, you\u2019ll be able to save drafts created in Edits directly on Instagram \u2014 including captions and other details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remove Silences in One Click<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A hugely important feature: you can now eliminate silences with just one click. And if you\u2019re someone who records a lot of videos, you know just how valuable it is to easily edit out those awkward pauses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But hold tight \u2014 here comes the feature everyone has been waiting for, for years!<br>Tell me in the comments if you\u2019ve been waiting for it too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importing Audio from Files<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve made it!<br>Now you can import external audio files without being forced to use the platform\u2019s library.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And another common frustration solved: if your audio is too low, you can now boost it \u2014 by a massive 150%!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And listen carefully, because this is important: Mosseri has stated that publishing reels directly from Edits increases reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Enough said\u2026<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta has just announced a series of updates ahead of the Christmas campaigns on Instagram Let\u2019s go through them in detail. Pre-Christmas Meta Updates Creators &amp; Reels as Sales Allies New Functions for Reels Ads More Converting Creativity Driving Online and Offline Sales Meta: Reposts Arrive on Instagram But let\u2019s take a step back \u2014 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-48633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/posts\/48633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/comments?post=48633"}],"version-history":[{"count":2,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/posts\/48633\/revisions"}],"predecessor-version":[{"id":48637,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/posts\/48633\/revisions\/48637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/media\/48635"}],"wp:attachment":[{"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/media?parent=48633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/categories?post=48633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hosthelp.net\/blog\/wp-json\/wp\/v2\/tags?post=48633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}